Taxi Advertising: In the Heart of the City
Taxi Advertising: Flexible, Unexpected & Everywhere
Taxis follow no timetable and no fixed route. They show up everywhere: outside hotels, restaurants and airports, at trade fairs and in residential streets. According to the IHK, over 400 million passengers are transported by the taxi and private hire sector in Germany every year, covering around 3 billion passenger kilometres. With approximately 50,000 licensed taxis on the road nationwide, the reach is substantial. That combination of scale and mobility makes taxi advertising one of the most dynamic formats in urban out-of-home.
One of the key strengths of advertising on taxis is that the vehicles move at eye level through the city. They are also frequently stationary or moving slowly through traffic, which gives pedestrians, passengers and other drivers the time to actually read and take in the advertising. Visibility is consistent, and the message lands close up.
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Versatile Formats
Taxi advertising offers more ad space than it might first appear. Options include side panel placements in the classic rectangular format, large-format door wraps, window advertising, roof displays and interior formats such as headrest covers and in-cab materials.
/01
Versatile Formats
Taxi advertising offers more ad space than it might first appear. Options include side panel placements in the classic rectangular format, large-format door wraps, window advertising, roof displays and interior formats such as headrest covers and in-cab materials.
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Full Vehicle Branding
For campaigns that demand maximum visibility, full taxi branding is the format of choice. Every exterior surface of the vehicle is wrapped according to the client's design and message, with the option to extend the branding to roof and interior placements as well.
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Full Vehicle Branding
For campaigns that demand maximum visibility, full taxi branding is the format of choice. Every exterior surface of the vehicle is wrapped according to the client's design and message, with the option to extend the branding to roof and interior placements as well.
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Eye-Level Presence
Taxis pull up directly outside entrances, wait at traffic lights and move through busy shopping streets and quiet residential areas alike. That proximity and unpredictability generate a quality of attention that few other formats in the urban landscape can match.
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Eye-Level Presence
Taxis pull up directly outside entrances, wait at traffic lights and move through busy shopping streets and quiet residential areas alike. That proximity and unpredictability generate a quality of attention that few other formats in the urban landscape can match.
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