On the platform
Waiting time is viewing time: on the commute, your brand meets the same people every single morning.
OOH specialists since 2008
Billboard advertising
The right moment
in the right place
We build campaigns people actually notice and offer media beyond the standard, locally and nationwide.
Formats & pricing ↓
We bring brands to the street with OOH advertising nobody can click away, and make them a natural part of the city
Every city has its own rhythm...
A day in the citySwipe →Scroll →07:40
Outside the office
Short walks, clear heads: around office districts and canteens, your brand reaches decision-makers in the middle of their working day.
In the neighbourhood
Between café, bus stop and corner shop: in the neighbourhood, your campaign becomes part of the streetscape, close to your audience.
Outside the store
Shopping streets and nightlife districts: in the evening, your message meets a city in the mood to buy and to go out.
On the way home
When the city lights up, so does your poster: at night, motifs stick, in people's heads and on the wall.
...Every day
We make your brand part of it.
We make your brand part of it.
Brands we have taken to the streets.
All projects →
Our media.
More media services
From the first idea to the final report, we cover the services your campaign needs:
Billboard advertising in your city.
It starts with your goal.
Launching a brand. Backing a product launch. Drawing attention to a store opening. Every campaign needs a job to do.
Together we work out who you want to reach, what your advertising should achieve and what budget is available. On that basis we set locations, media, motifs and run times.
01
Who do you want to reach?
We look at your audience and the environments they move through. That gives the choice of locations a direction.
02
What should the campaign trigger?
Awareness, visits or attention for a specific occasion: the goal decides what each measure has to deliver.
03
What budget are you working with?
A defined budget makes planning concrete. Still open? Then we start by developing a suitable range together.
The place matters. So does the moment.
A location becomes interesting when it fits your audience and the occasion of your campaign.
That is why we look at relevant points of interest, or POIs. We factor in their surroundings, the routes to them and how they are used, five environments that carry almost any campaign:
We post. You get seen.
Posting teams in 42+ cities · every ten days
For B2B, B2C and D2C.
Every business model has its own routes to its audience. We plan environment, formats and tone to match.
B2B
Office districts, trade fairs and travel routes: decision-makers on their way to work.
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B2C
Shopping streets, stations and neighbourhoods: people in the middle of everyday life.
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Questions before you start.
Classic advertising on fixed surfaces in public space: large-format billboards, City Light Posters, advertising columns and pasted posters. It reaches people on the move, with no ad blocker and no skip button.
Out-of-home (OOH) is the umbrella term for all advertising outside people's own four walls: from posters and transit media to digital screens (DOOH). Billboard and poster advertising is the largest part of it.
There is no list price, but there are five levers: (1) Format: an A1 wild poster and a giant poster are worlds apart. (2) Location and city: a prime spot in Munich costs more than a side street in Leipzig. (3) Run time: classic sites are booked in periods of 10 or 11 days, and more periods improve the unit price. (4) Quantity and density: one motif works, a hundred dominate. (5) Production and handling: printing, finishing and posting, with planning and photo proof included at Echo Poster. Send us your audience, timeframe and budget range and you will receive a non-binding quote with specific sites.
Visible density beats single sites: recognition only builds once a motif appears several times in a neighbourhood. Fly posting works with a few days' notice, classic sites need 3 to 6 weeks.
No. Our creative production develops motifs, format adaptations and moving image, or we review your existing draft in a creative audit.
Not necessarily. One medium with density often works better than many scattered channels. Where a combination makes sense, media planning shows it, with reasons rather than by default.
Classic sites are booked in periods of 10 or 11 days, fly posting is refreshed weekly. For brand building we recommend at least two to three periods, for events the run-up to the date.
Don't be shy
Say hi
Ready? Let's start your campaign together.
Contact
Phone
+49 30 5557 1427Inspirations