Rail Advertising: Cross-City Reach

While trams, metro and buses serve the urban network, regional and long-distance trains connect entire regions and metropolitan areas. Passengers from a wide range of audiences spend anywhere from a few minutes to several hours on board. That extended dwell time creates an ideal foundation for advertising on the train.

The options available differ depending on the type of train. On regional services, both exterior and interior spaces are typically available as ad placements. These include full vehicle wraps and window vinyl on the outside, as well as swing cards and poster placements inside the carriages. On long-distance services, the focus shifts exclusively to interior advertising due to the higher speeds. Premium formats such as backlit Train Light Posters, classic poster placements and ad space in the boarding areas reach travellers in a relaxed and receptive state of mind.