Plan InternationalOOH Campaign

For Plan International, we implemented an action campaign for the International Day of the Girl on October 11th at Hamburg Central Station and in front of the Westfield shopping centre. With oversized pink chairs, floor graphics featuring footprints and street stencils, we brought the campaign directly into the everyday lives of people in Hamburg.

The giant chairs symbolise the place that girls around the world deserve and were fitted with QR codes allowing passersby to learn more about Plan International's work. Promoters at an information stand complemented the installation and invited people into conversation. Pink was a deliberate choice: for Plan International, the colour stands for power, joy and courage.