Street Marketing LACOSTE X CIVILIST
Lacoste collaborates with Civilist in Berlin for a mini collection. The 11-piece unisex collection consists of polo shirts, t-shirts, crewnecks, jackets, and various accessories, as well as skateboard decks and bucket hats.
The traditional fashion label with the most famous crocodile in the world has retained its sporty roots to this day, but also interprets French elegance in ever new ways – now with Civilist in Berlin. This had to be celebrated! We promoted the collaboration: With wild posting and projector ads and a matching video piece, we drew attention to the exciting collection and tuned the people in Berlin into Lacoste’s latest stroke of genius!
We launched a neat wild posting campaign to promote the event: Equipped with Lacoste tracksuits
and a photographer, we made Berlin-Mitte Lacoste-ready – fast, direct, and uncomplicated.
In total, we illuminated over 300 square meters (3,300 sq ft) of projection surfaces for the drop of
the new collection by Civilist and Lacoste: a luminous message for shining eyes among fashion fans.
Video production and photo shoot
We also took care of the video shooting, editing and production, as well as the photo shoots for the
campaign. The perfect add-on for a campaign that focuses on aesthetics!