Westwing:Store Launches across Europe

Echo Poster partnered with Westwing to deliver a series of eye-catching out-of-home activations that turned each store opening into a citywide event. From Leipzig and Paris to Munich, Berlin, Cologne and Düsseldorf, every launch came with a distinctive creative twist. It all started in Leipzig, where our nostalgic Coffee Ape served fresh coffee and cookies to shoppers—a huge success that we quickly repeated in Paris, this time adding delicate macarons to the menu. Building on that momentum, we brought Westwing’s idea of an inflatable installation to life at the Munich store opening - creating massive buzz and going viral on social media. The concept proved so powerful that it later appeared in Berlin, Düsseldorf and Cologne as well. Overall, we sparked a wave of social buzz and set a new benchmark for Westwing.