Valorant – artistic & urban brand presence

For VALORANT, we executed a striking and artistic out-of-home campaign, bringing the gaming experience to the streets. Using a large-scale mural, stickers, floor graphics, beamer ads, and street stencils, we visually and interactively integrated the brand into the urban landscape. The fusion of art and advertising created strong engagement within the gaming community and maximum visibility in the city.

/01
Mural
ImImpressive, hand-painted wall artwork as a standout urban feature — creating a bold visual anchor that draws attention from afar.
/02
Sticker
Direct and interactive branding at key urban hotspots. Placed where culture and foot-traffic meet, creating constant touchpoints with the community.
/03
Floor Graphics
Creative floor advertising for an immersive brand experience. Guiding pedestrians through the space and connecting physical movement with the campaign narrative.
/04
Beamer Ads
Large-scale projections on buildings for dynamic visual impact. Light, motion, and architecture merge to bring the brand story to life after dark.
/05
Street Stencils
Temporary spray-painted stencils for an authentic, urban brand presence. Subtle but powerful moments in the streets — blending into the environment while sparking curiosity.
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+49 30 5557 1427Inspirations