MURALS EUROPE-WIDE – TREEDOM
An act with symbolic power for climate protection and a worthwhile future: planting trees! Treedom
is a digital portal dedicated to precisely this task. Founded in Florence in 2010, Treedom is
committed to social and sustainable causes and has already been able to plant more than 3 million
trees worldwide. Visitors to the platform can select a tree, sponsor it, and follow its growth.
For Treedom’s Europe-wide campaign, where the goal was to plant 20,000 trees between Earth Day
and Word Environment Day, we implemented 4 murals in 3 cities. The highlight? Sustainable murals
with an air-purifying function – thanks to photocatalytic paints that filter pollutants from the air.
4 x Murals
Murals in Milan, London and Berlin did not miss their effect. The murals were changed three times
during the booking period to visually grow the motif, a mango tree.
Projection & 18/1 (140" x 99")
Projectors were used for additional reach: With a projection of the growing mango tree, we made
Alexanderplatz a little greener over several days. A hip 18/1 (140" x 99") campaign with recycled
posters at hotspots like the Soho House was added on top.
Video and Photo – Shooting & Editing
Of course, the whole campaign had to be professionally recorded: Our video team accompanied the
mural production and created a memorable content piece for Treedom during the complete
realization, from shooting to editing.