MURALS EUROPE-WIDE TREEDOM
An act with symbolic power for climate protection and a worthwhile future: planting trees! Treedom is a digital portal dedicated to precisely this task. Founded in Florence in 2010, Treedom is committed to social and sustainable causes and has already been able to plant more than 3 million trees worldwide. Visitors to the platform can select a tree, sponsor it, and follow its growth.
For Treedom’s Europe-wide campaign, where the goal was to plant 20,000 trees between Earth Day and Word Environment Day, we implemented 4 murals in 3 cities. The highlight? Sustainable murals with an air-purifying function – thanks to photocatalytic paints that filter pollutants from the air.
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4 x Murals
Murals in Milan, London and Berlin did not miss their effect. The murals were changed three times during the booking period to visually grow the motif, a mango tree.
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Projection & 18/1 (140" x 99")
Projectors were used for additional reach: With a projection of the growing mango tree, we made Alexanderplatz a little greener over several days. A hip 18/1 (140" x 99") campaign with recycled posters at hotspots like the Soho House was added on top.
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Video and Photo – Shooting & Editing
Of course, the whole campaign had to be professionally recorded: Our video team accompanied the mural production and created a memorable content piece for Treedom during the complete realization, from shooting to editing.
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12049 Berlin, Germany
Phone
+49 30 5557 1427Inspirations