MURALS EUROPE-WIDE – TREEDOM

An act with symbolic power for climate protection and a worthwhile future: planting trees! Treedom
is a digital portal dedicated to precisely this task. Founded in Florence in 2010, Treedom is
committed to social and sustainable causes and has already been able to plant more than 3 million
trees worldwide. Visitors to the platform can select a tree, sponsor it, and follow its growth.


For Treedom’s Europe-wide campaign, where the goal was to plant 20,000 trees between Earth Day
and Word Environment Day, we implemented 4 murals in 3 cities. The highlight? Sustainable murals
with an air-purifying function – thanks to photocatalytic paints that filter pollutants from the air.

/01

4 x Murals

Murals in Milan, London and Berlin did not miss their effect. The murals were changed three times
during the booking period to visually grow the motif, a mango tree.

/02

Projection & 18/1 (140" x 99")

Projectors were used for additional reach: With a projection of the growing mango tree, we made
Alexanderplatz a little greener over several days. A hip 18/1 (140" x 99") campaign with recycled
posters at hotspots like the Soho House was added on top.

/03

Video and Photo – Shooting & Editing

Of course, the whole campaign had to be professionally recorded: Our video team accompanied the
mural production and created a memorable content piece for Treedom during the complete
realization, from shooting to editing.

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

LETS GREEN THE PLANET

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