Sézane:Parisian Style Meets Berlin Culture

For Sézane we created a vibrant activation campaign around the brand's Berlin pop-up store, bringing a touch of Paris to the city. Riding a branded promo bike on Mother's Day, we handed out fresh flowers, a carefully curated Berlin map with local recommendations, and elegant postcards—catching the attention of passers-by in the central district and right in front of the iconic KaDeWe. At the same time, an urban poster campaign with the slogan “Born in Paris, Made for Berlin” amplified Sézane’s presence across the city.