Peec AI in Berlin: Bold claims, urban formats
For Peec AI, we rolled out a multi-format OOH campaign across Berlin. The Berlin-based AI startup had just closed a $21 million Series A and wanted to make some noise. With an LED truck, LED bike, flyposting, floor graphics and flyers, we made sure Peec AI was impossible to miss.
The campaign's claims spoke for themselves: "The kind of opportunity you'd expect in Palo Alto, not Prenzlauer Berg." and "The kind of ambition Berlin hasn't seen in a while." Bold, direct and perfectly suited for a brand proving that world-class tech can come from Berlin too.
/01
LED Truck
A branded LED truck drove through Berlin's neighbourhoods, making the campaign a mobile experience across the city. It carried Peec AI's message to every corner, created high-impact visibility in busy areas and brought the claims directly to the people.
/02
LED Bike
Complementing the truck, an LED bike navigated flexibly through narrower streets and busy squares. This allowed the campaign to reach spots less accessible to larger vehicles. An agile touchpoint right in the middle of everyday urban life.
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Flyposting
Flyposting brought Peec AI's posters to urban neighbourhoods and striking building facades across the city. The claims generated buzz in the cityscape and made the funding round visible beyond the digital world.
/04
Floor Graphics
Floor graphics added further impact to Berlin's streetscape, drawing the attention of passersby directly to Peec AI's message. The ground-level format complemented the other formats and created additional touchpoints in public space.
/05
Beamer Ad
In the evenings, beamer ads projected onto a Berlin building facade brought the Peec AI campaign to life on a large scale. The nighttime projections extended the campaign's reach and kept the message visible after dark. A format that is hard to ignore in an urban setting.
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