Paula's Choice:Celebrating 30 Years of Skincare
For the 30th anniversary of Paula’s Choice, we created a cross-market brand activation designed to make the celebration visible far beyond a single event. In the Netherlands and Switzerland, we produced branded jerseys, while in Berlin the spotlight was on a striking photo cube.
The photo cube was first used at an exclusive anniversary party at Prince Charles, where creators and influencers gathered to celebrate. Afterwards, it was repurposed for a promotional activation at Alexa Berlin, extending the campaign’s reach and visibility well beyond the event itself.
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Photo Cube
A bold photo cube created a strong visual presence at the anniversary party and was later used at Alexa Berlin, serving as both an eye-catcher and engagement tool.
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Merchandise
Branded jerseys for the Netherlands and Switzerland markets amplified the anniversary campaign and carried the celebration beyond the event location.
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Promotion
At Alexa Berlin, a high-impact promotion with a branded stand, a giveaway, free drinks, product presentations and the interactive photo cube generated strong visibility and engagement.
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