Mitsuba: Product Activationin Berlin and Hamburg

To introduce two new Mitsuba snack flavours, we staged a two-week OOH activation campaign in Berlin and Hamburg that brought the brand’s bold taste straight into the cities. Creative posters and wild postings across key neighbourhoods were paired with Metroboards, floor graphics in major stations, and stickers. A double-decker bus inside the Mall of Berlin offered a more in-depth experience with the new products, while striking beamer ads lit up central façades at night. Overall a very successful activation campaign.