Logi WORK DAYS:Great, Even After Work
We carried out a creative campaign to activate the Logi WORK DAYS for Logitech. The Logi WORK BUS—a specially designed double-decker—stopped at the Mall of Berlin, Washingtonplatz and MotionLab.Berlin, where visitors could test premium Logitech devices and join a raffle for limited-edition mice and high-quality workspace equipment. To maximize attention, we paired the bus with striking out-of-home activations: a projector ad lit up a building façade with campaign info, while a mobile LED truck toured the city to make the promotion impossible to miss.
/01
Double-Decker Bus
The Logi WORK BUS brought the brand experience straight to the public, offering on-site product testing, free drinks and an exclusive prize draw.
/02
Beamer Ad
A large-scale projection on a Berlin building façade highlighted key details about the Logi WORK BUS and the prize draw – a real eye-catcher at night.
/03
Mobile LED Truck
An LED truck toured through Berlin and sent a clear message to boost reach and visibility even further.
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