Street Marketing CampaignLiebeskind Berlin
LIEBESKIND BERLIN is a fashion label that has made it its business to carry the German capital’s style
into the world. Started as a handbag brand, LIEBESKIND BERLIN has expanded its range to include
stylish accessories, purses, as well as home and living items, but always remains true to its distinctive
mix of elegance and attention to detail with a subtle vintage touch.
We had the privilege of supporting the Berlin brand in its quest to show Germany that class and
nonchalance do not have to be mutually exclusive, and that Berlin is rightly one of the leading
fashion capitals. For this purpose, we implemented a nationwide street marketing campaign – and
thus picked up exactly the language that LIEBESKIND BERLIN speaks so stylishly with its creations.
Fly Posting, nationwide
For LIEBESKIND BERLIN we implemented a nationwide fly posting campaign in more than 25 cities
for a period of one month. Posters were placed directly where the fashion-enthusiastic prospects are
out and about.