Touchpoint Campaign KYRÖ
Founded in a sauna, Kyrö Distillery is as Finnish as it gets. With its rye distillery, Kyrö has already won several awards and is best known for its uniquely created gin and whiskey: Water from Isokyrö, local sun-kissed rye and Finnish herbs make for a distinctive taste. We were tasked to make Europe’s northernmost brandy distillery better known in Germany with touchpoint posting: For this, we implemented fly posting with Kyrö at selected locations in Berlin, among other things, and dove into the nightlife together: In addition to our advertising campaigns, Kyrö specifically positioned its products in the bars in the streets we targeted.
/01
Fly Posting
At the most important touchpoints around Berlin’s bar miles, we used wildly placed poster advertising to unerringly reach the night owls and revelers.
/02
Sticker Bombing
Small but mighty – with sticker bombing in the city's nightlife districts, we created a charming street-style vibe to draw attention to the Finnish distillery.
/03
Contour Posters
In order to play up street marketing and touchpoints even more, we placed contour posters in busy bar miles and other hotspots – exactly where cheerful prospects would notice Kyrö.
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Contact
Address
Schillerpromenade 39
12049 Berlin, Germany
Phone
+49 30 5557 1427Inspirations