Touchpoint Campaign KYRÖ

Founded in a sauna, Kyrö Distillery is as Finnish as it gets. With its rye distillery, Kyrö has already won
several awards and is best known for its uniquely created gin and whiskey: Water from Isokyrö, local
sun-kissed rye and Finnish herbs make for a distinctive taste. We were tasked to make Europe’s
northernmost brandy distillery better known in Germany with touchpoint posting: For this, we
implemented fly posting with Kyrö at selected locations in Berlin, among other things, and dove into
the nightlife together: In addition to our advertising campaigns, Kyrö specifically positioned its
products in the bars in the streets we targeted.

/01

Fly Posting

At the most important touchpoints around Berlin’s bar miles, we used wildly placed poster
advertising to unerringly reach the night owls and revelers.

/02

Sticker Bombing

Small but mighty – with sticker bombing in the city's nightlife districts, we created a charming street-
style vibe to draw attention to the Finnish distillery.

/03

Contour Posters

In order to play up street marketing and touchpoints even more, we placed contour posters in busy
bar miles and other hotspots – exactly where cheerful prospects would notice Kyrö.

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Contact

Address

Schillerpromenade 39
12049 BerlinGermany