IUBENDA: DATA PROTECTION CAMPAIGN

For iubenda, we implemented a multi-format campaign in Berlin. With a branded LED truck, beamer ads and flypostings, we took iubenda's message directly into the urban space.

The LED truck drove through Berlin and stopped at central hotspots like the Brandenburg Gate. The claim on the truck spoke directly to the target audience: "You launched the website. You forgot compliance. We didn't." Flypostings in urban neighbourhoods carried a second message into the cityscape: "Breaking the rules is cool. Just not on your website." In the evenings, beamer ads projected onto a building facade added further visibility.

Alongside the Berlin campaign, iubenda was also active in Milan, where we engaged passersby directly with a street promotion at the Duomo and Piazza Gae Aulenti.