G-SHOCK – A Glow-in-the-Dark Urban Presence

For G-SHOCK, we executed a striking out-of-home campaign that truly came to life at night. Using glow-in-the-dark neon multiposters and street stencils, we showcased the brand in an unconventional way across the city. The green luminescent posters created a futuristic aesthetic, perfectly reflecting G-SHOCK’s tough and innovative DNA. Complemented by street stencils seamlessly blending into the urban environment, the campaign delivered an authentic and high-impact brand presence.