MURALS & STREET MARKETING – FOODPANDA
Good food keeps body and soul together – and that's why Foodpanda delivers it to everyone with a
desire for culinary delights! Foodpanda is a platform through which food and meals can be ordered
online. Users choose from a range of cooperating restaurants and retailers, and Foodpanda delivers
the goodies to their doorstep in typical pink gear. The company is headquartered in Singapore but
operates internationally. For Foodpanda's launch, we implemented several murals in Berlin in
addition to classic billboard advertising and wild posting. The result of the activation campaign was
impressive: The whole city was pink for one summer.
2 Murals - 2 Months
Pink in Prenzlauer Berg and Friedrichshain: For more than 2 months, the huge facade paintings in
Warschauer Straße and Greifswalder Straße shone and whetted the appetite for more.
In addition to the murals, we additionally relied on fly posting in strategically selected locations to
better pick up hungry prospects and generate interest in Foodpanda.
Video and Photo - Shooting & editing
In addition to campaign implementation, we also created video and photo content about the
campaign. Check out the video below for an even better look at the comprehensive activation