Colombia Travel in the middle of Berlin
For Colombia Travel, we brought a fully wrapped bus to the streets of Berlin, stopping at the city's most iconic sightseeing spots. Stunning landscape visuals, bold claims and QR codes linking to the colombia.travel website turned the bus into a mobile invitation to discover Colombia.
The motifs on the bus showcased the country's diversity: a humpback whale alongside a diver at Bahía Salano on the Colombian Pacific coast with the claim "Here, your selfies are wild, real, and naturally unforgettable" on one side, and ancient rock carvings from the Amazon region with the claim "Follow the symbols. Discover the beauty." on the other. On site, a promoter with a Colombian flag and parrots accompanied the bus, and Colombian Ambassador H.E. Yadir Salazar Mejía was personally present to mark the occasion.
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Wrapped Bus
A fully wrapped bus with landscape visuals and claims drove through Berlin and stopped at well-known sightseeing spots. QR codes on the bus directed passersby directly to the colombia.travel website.
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Promotion
A promoter with a Colombian flag and parrots provided a personal, colourful touchpoint next to the bus and brought a piece of Colombian flair to the streets of Berlin.
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