Bumble Campaign:Going the extra mile
At the 2024 Berlin Marathon, Bumble celebrated the power of genuine connections—on the app and beyond—by bringing its message right onto the racecourse. A striking inflatable arch in Bumble’s black-and-yellow design marked the Bumble cheer point at kilometer 32 and welcomed runners and spectators along the marathon route.
At the cheer point, visitors could relax on seating areas, create their own encouragement on blank Bumble signs, and enjoy free merch as well as refreshing drinks. Flags, banners and posters in matching branding reinforced the message and made Bumble impossible to miss at the Berlin Marathon.
Meanwhile, promoters wearing Bumble flags and backpacks moved through the crowds, handing out socks and spreading the brand’s playful energy—a dynamic street activation that brought the Bumble spirit to life across the marathon course.
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Inflatable
A giant Bumble arch with the slogan “Find People Who Go The Extra Mile With You” became a striking highlight on the race course.
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Special Installation
A cheer point with flowers, badges, chairs and writable Bumble signs invited spectators to create their own messages of support.
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Banner Advertising
Bold course-side banners delivered strong Bumble visibility along the Berlin Marathon route.
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Promotion
Promoters carrying Bumble flags handed out branded socks with slogans like “Heart Racer”, creating direct interaction with the marathon audience.
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