Amorelie – UrbanImpact in Berlin
With a bold and targeted campaign, Amorelie set new standards in the capital, Berlin. The brand presented itself in an urban environment and reached a broad audience through a mix of traditional and innovative out-of-home measures. The focus was on effectively addressing the population of Berlin.
/01
18/1 spaces in the subway
Targeted advertising spaces in the Berlin subway allowed Amorelie to reach a large audience during daily commutes and communicate the brand message sustainably.
/02
Flyposting
Strategically placed fly posters at busy urban locations increased the brand’s visibility and ensured high recognition value.
/03
4/1 posters
Large-format 4/1 posters at central points emphasized the striking brand design and made Amorelie unmistakable in the urban environment.
/04
Stickers
Creatively used stickers made subtle but lasting impressions, contributing to additional brand presence in the city.
/05
Beamer Ads
Innovative beamer ads at urban hotspots created a lasting visual impression and highlighted the modern character of the campaign.
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