Air Up influencer activationacross European metropolises

For Air Up, we supported a creative social media stunt that took place during the busy Christmas season in Berlin, London and Paris. The idea behind the activation was simple and relatable: in a time defined by stress and crowded shopping streets, taking a moment for yourself can be a powerful statement.

At the center of the concept was a branded bathtub placed directly in public space. Selected creators, including well known influencers such as Bonnie Strange, were invited to use the bathtub as a stage to tell their own stories. Each creator interpreted the setup individually, creating authentic content that blended self care, calmness and contrast with the hectic surroundings.

Following the campaign, the bathtub became a lasting symbol of the activation and now has a permanent place at the Air Up headquarters in Munich.