air up: Berlin. Paris. London.

For air up, we brought oversized inflatables in the shape of the iconic air up bottle to the streets of Berlin, Paris and London. In all three cities, the installations turned public space into a stage for the brand and, together with influencers on the ground, created maximum visibility in the urban environment. Alongside the activation, a poster campaign with CLPs ran across urban Paris.

Around the inflatables, photo shoots, videos and live appearances with influencers extended the campaign far beyond the physical space and into social media. While rapper Rubi performed a live concert in Berlin, the Voodoo Brass Band was among those involved in London, bringing energy, attention and memorable moments to the activation. Flyers and samplings put the product directly into people's hands, created direct brand contacts and made air up immediately tangible.