ADIDASBRANDING AND OOH
One of the best-known sports brands is certainly Adidas, immediately recognizable by its three
stripes. With concise slogans and dynamic development, the company based near Nuremberg has
conquered its position as a strong brand: The sporting goods manufacturer is considered one of the
leading suppliers of major sporting events and, in addition to sports equipment, shoes and clothing,
also offers streetwear, accessories, eyewear, watches and cosmetic products. Whether branding
8,000 bananas, graffiti, mini-acts or planning runner mini-events – the campaigns with which we
have been able to put Adidas in the spotlight so far are as versatile as the brand itself. We regularly
implement unusual OOH campaigns for the sporting goods manufacturer – with the corresponding
Branding & Production
Branding of 8,000 bananas and delivery – just in time – to Tempelhofer Flugfeld, graffiti at
Schlesisches Tor, actors playing the drunken entertainer in a pub in Wrangelkiez, fake construction
workers at Jannowitzbrücke, roll-out banners at Schlesisches Tor, street musicians at the Arena,
break dancers at Alexanderplatz: We organized and realized all these (and more) performances for
our client Adidas.
Along the entire Runner route, we placed Easy Plates with the Adidas Runner logo to add to the
Runner brand experience and give the Adidas Run further reach.
Fly Posting and Street Stencils
We implemented various fly posting and street stencil campaigns in Berlin to market events and
drops of the sporting goods manufacturer and to address new prospects in a creative way.