ADAC Campaign:An Impossible Breakdown
For ADAC, we created a striking outdoor installation across four German university cities. A car appeared to have broken down on top of a massive concrete block - an eye-catching, surreal scene in the middle of campus life. The message was clear: breakdowns can happen anywhere and at any time – and ADAC is always there to help. The campaign took place in Halle, Würzburg, Mainz and Wuppertal and captured the attention of students while also highlighting the benefits of the ADAC Young Driver membership.
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Special Implementation
Our special implementation, a “stranded” car on a huge concrete block, created a bold visual statement and made ADAC’s promise of reliable help impossible to ignore.
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QR-Code Activation
A prominent QR code on the car linked directly to the ADAC Young Driver membership page, while additional messaging on the vehicle reinforced the call-to-action.
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