Bauer & WilkinsOOH Campaign

With a creative out-of-home campaign, Bauer & Wilkins created a true highlight in the urban landscape. By combining innovative advertising technologies with a branded tram, the brand message was brought into the spotlight of the city in an unusual way. The prominent face of the campaign was none other than David Beckham. Additionally, the messages were reinforced through other attention-grabbing formats such as City Lights and an LED truck, further increasing visibility and reaching the target audience in a variety of ways.