LARGE SURFACES – AMNESTY INTERNATIONAL
December 10 is Human Rights Day. To mark the commemoration of the Universal Declaration of
Human Rights, we work together with Amnesty International every year. The non-profit organization
is active in 150 countries and campaigns for the preservation and expansion of human rights
worldwide. Through campaigns and events on a wide range of issues, its volunteers and staff work to
promote human dignity, tolerance, equality, and the protection of vulnerable groups. Founded in
1961 and awarded the Nobel Peace Prize in 1977, the organization is now the largest of its kind in
the world. We support them in their commitment to human rights and are running large-format
projector ads simultaneously in 16 cities nationwide as part of our campaign.
16 cities, 16 claims and one important message: Human rights for all! Every year, we travel to many
German cities for Amnesty in order to make the world a little better together. Our mobile projector
ads are a very effective tool for this.
In addition, we sent out our projector promoters, who spread the urgent message with portable
projectors at selected locations in the cities – for even more reach and visibility!
Accompanying the campaign, we produced a video, including camera and editing, to draw attention
to human rights even after December 10. You can watch the result below.